30 July 2010

Dom Rebel Fall 2010 Preview

The worldwide launch date for our Fall 2010 collection, "Le Bon Vivant", is set for next Friday, August 6th. Until then, we'll be posting some previews of the collection here on our blog.

Our aesthetic for Fall 2010 is authentic vintage. Our prints are specifically developed and printed to appear as naturally weathered as possible, with desaturated colors and distress. The actual t-shirts look and feel like they've been worn for 10 years and washed 100 times, just like your favorite old concert tee. Various painted effects are added for a worn in and used feel. The majority of the shirts have been repaired with either fabric patches sewn into the shirt or with embroidery that is meant to close up a torn hole. The result is a collection of shirts that you'll want to literally live in, and they'll look even better with age.

As always, we've only released a few pieces of each style to each of our stores. In most cases, there is only one piece per size available in each style. Please contact your local retailer to find out what they will be receiving.

Here are two of our favorite styles, The Patriot and Being Green.