23 April 2010

The Purchase: Prada - The Book

So it's been a while that I've been looking forward to getting the Prada book, or tome (since it's 708 pages!). It just took some time to finally make the decision to dish out 170$ for a book... But what a book it is. At first glance, you would think it's another one of those coffee-table, heavy books that you flip through once and then it acts as decoration. But the Prada book is an examination of Prada from the inside out, from the history of the first Prada store opened by Mario Prada in 1913, to the unbelievable attention to detail and craftsmanship that has been maintained since the brand's inception, the current reign of Miuccia Prada who took the reigns in 1987 and transformed the brand into a global luxury leader, with a full catalogue of every Prada campaign since 1987, and full coverage of Prada's involvement in art, architecture, cinema, communications and fashion. It is such an inspirational book for anyone involved in any of these domains, and demonstrates an unhindered dedication to perfection and evolution, while maintaining a true identity. And if you're also reluctant to dish out some heavy coin, you can preview the book HERE.