We shot a behind the scenes video with Jen Daoust of our Fall 2010 campaign featuring Will Lewis, to the sounds of one of our favorite songs, "Beat The Devil's Tattoo" by Black Rebel Motorcycle Club. We had a blast shooting the campaign with photographer Martin Rondeau and stylist Randy Smith, who caught some really great moments of Will out in the hot sun in a village that we don't even think had a name. All we can say is that Molson M saved the day, and we're loving the results!
See the video on the front page of www.domrebel.com
