...as we detail the Dom Rebel Fall 2010 collection. We are always excited about every collection we do, but this one is by far our favorite to date. There are a lot of changes and a lot of new detailing and embellishment techniques. As people and as a brand, we have always challenged ourselves to take we do to the next level. When it comes to our products, our objective is to step it up from the previous season, and we've done that ever since we started making t-shirts in the now infamous basement days. It's why you'll always see us changing it up, trying to reinvent ourselves, our brand, and our products each and every season, while maintaining the essence of Dom Rebel - creativity, freedom, attention to detail, quality and a desire for all things that represent individualism. Our workshop is where this essence comes to life, through our products...