13 February 2009

The Final Countdown

It's official. In one week exactly, our Spring collection will hit stores worldwide. It was a long time in the making and we have gone to our absolute limits to ensure that the collection is as great as it can possibly be.

A few new elements include a Basics collection (very clean and understated everyday wear), a Graffiti division, new washing techniques including an oil-wash effect, and genuine leather detailing on our new hat collection. As always, our Atelier collection features new models embellished with hundreds of hand-set Swarovski crystals, except we have stopped using colorful stones (aside from two models). Instead, we are opting to move forward using only Swarovski Jet Hematite and Black Diamond stones, which give an edgier and more luxurious look to our pieces.

We are also launching an extremely limited collection of heavyweight french-terry hoodies embellished with Swarovski crystals. Only 35 pieces were made of each style.

Enjoy the weekend!